Our new mascara, Burberry Ultimate Lift, combines volume, curl and length for an instant lifting effect that lasts all day. Its buildable formula creates natural-looking to oversized lashes for a bold expression of personal style. Smooth and lightweight, the formula delivers customisable volume with clump-free definition. Made with micro bristles, the innovative concave brush is designed to catch, curl and lift each lash effortlessly, from root to tip. Available in two universally flattering shades, Pure Black and Natural Brown, to suit all eye colours and make-up looks with high colour impact. Formulated without fragrance, talc, parabens and D5. Clinical results on 60 subjects: • The make-up result is buildable: creates natural to oversize volume • The make-up result is clump-free • Lash-by-lash definition • The brush perfectly coats lashes from root to tip • The result lasts all day Application tips: Apply Burberry Ultimate Lift with the concave side of the wand in a zigzag motion from the roots to the tips of your lashes ¬– to simultaneously lift and build volume. Use the tip of the brush to coat the hardest-to-reach lashes in the inner corners of the eyes. For incredible volume, reapply more layers to intensify your make-up result with every application.